

Bryant & Stratton College's agency (Truth Collective) created a robust campaign to expand their reach and capture a large audience demographic. In order for this campaign to be successful, we had to create three different hero videos with cutdowns for each to speak to each demographic. Due to the campaign timeline and campus availability, we had to capture all of our shots in only three production days.
One of the key demographics Bryant & Stratton College wanted to target was prospective students looking to enter the Nursing field
Another important demographic for Bryant & Stratton College with this campaign was to show prospective healthcare students the support system they receive with a BS&C education.